Vision

Raise the quality of production and marketing of dates in the Madinah region locally and globally

Mission

Investment platform that contributes to stimulating and developing the date industry in the region

Strategic Goals

Build a system of marketing and logistical services that provide services to date producers in the Madinah region

Build brands of Madinah dates

Hold online auctions for luxury types of dates and large quantities

Contribute to raising the commercial value of Madinah dates 

Contribute to raising the production efficiency of Madinah date farms